So, we spend equivalent time proving out more subjective and intangible game design objectives around fun factor, content depth and aspirational clarity as we do with, say, monetisation objectives. Casual gamers will engage with complex loops if delivered appropriately. Our philosophy for delivering fun and differentiated games hinges on the notion that the casual market is actually underserved when it comes to games that offer more immersive experiences. I know that sounds clich?, but solving discoverability really only matters after you have a compelling game that supports investment in user acquisition. It’s a multi-dimensional issue that really starts with making a great game. As a small – if well funded – developer, how do you deal with discoverability? Making games for a more casual market can deliver a larger audience, but it can also mean you face the most intense competition. Secondly, we learned the value of smaller, nimble teams that can iterate quickly and evolve features and engagement loops throughout the development process. Probably too much to say here, but I think a couple of the most important things we learned were, firstly, the important of taking the time to polish a product and how adding smaller elements of personality can really make the experience more memorable and different. How has your previous experience in companies such as Idle and EA influenced the way you operate? Our studio has 45 incredibly talented and passionate team members that have joined us from a diverse set of companies both within and outside of gaming. We’re based in downtown San Francisco and financially backed by Sega and Azure Capital Partners. Breaktime was founded in March 2011 with the mission of developing immersive casual games for smartphone and tablet devices. Todd Heringer, VP of Studios, Breaktime: Sure. Question: Can you give us some quick background about Breaktime Studios, when and where you set up and what sort of games you make? Read on for their thoughts on free-to-play gaming, why they love Chartboost, and lots more. Todd Heringer, the new VP of Studios at Breaktime Studios, graciously agreed to be our interview subject and Pocket Gamer took care of crafting the actual questions. This time around we’ve partnered with Pocket Gamer to shine some light on Breaktime Studios, creators of Sweet Shop, Dragon Skies and a slew of other titles that you know and love.
#App pocket potions series
Last month we kicked off our Developer Spotlight series with our good friends at Kiloo Games, makers of Subway Surfers.
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